The corporate strategies manipulate consumers’ choices and take away any real autonomy. Corporations employ aggressive marketing, strategic placing of products, and socially engineered manipulation of social norms to create demand. It masks the line demarcating self-determined needs from artificially contrived wants. Everything in our lives is impacted by their influence on over-consumption. They devastate the environment and take advantage underprivileged workers for profit.
This manipulation only became increasingly insidious in the digital era. Using advanced data analytics and hyper targeted advertising, corporations have invaded life with a dangerous degree of precision, using our personal data to construct marketing campaigns designed to manipulate our vulnerabilities. Under this personalization, these tactics guide people toward decisions that maximize corporate profits rather than serve consumer interests, often at the expense of privacy and autonomy.
Their networks destroy any notion of free choice, turning people into pawns to be used in a profit system with no strings attached. For corporations, in this era of growth, ethical concerns such as consumer rights are not worth caring about.
The distributed network of corporations, social media, capitalism, mass production and advertising blurs the line between what is imposed on us and what we decide, determining what we like and what we don’t, forcing us to live for them, not for ourselves. Thanks to this network, we lose our identity and our choices while they take advantage of us like parasites. The question now shifted to how much of our lives are at the mercy of these giants.